Odlo's slogan, ‘Be aware of what you wear’, is designed to make consumer more aware of the importance of sustainably produced clothing. As a brand, Odlo is committed to sustainability and are proud to be able to report on the big shift achieved by 2020 with regards to product responsibility. By focusing on material changes on their best-selling products, Odlo achieved an output of 50% produced materials are preferred materials such as recycled polyester/polyamide or Tencel.
ACTIVE EVERYDAY ECO - RECYCLED OCEAN PLASTIC
For the first time, Odlo offers underwear made from ocean plastic waste which is 100% recyclable. But not only the composition is from sustainable sources also the entire production process of the Active Everyday Eco Boxershorts Line is committed to sustainability. First the PET bottles are processed into clean polyester chips, then melted down and spun into new polyester yarn and, at the third location, knitted into fabric. During the entire production process energy and water consumption have been optimized and the CO2 footprint reduced. In addition, transportation distances are kept low as all three production facilities are located within a radius of only 30 km.
ODLO PRODUCTS ARE MADE TO LAST
An important part of a textile product‘s total environmental impact is related to how long the product can be used before it is worn out. Odlo only manufactures and sells products that are guaranteed to be durable and long-lasting. This makes an important contribution to promoting sustainability in our society. A number of different management systems and measures have been put in place to ensure Odlo continues to provide customers with this guarantee in the years to come.