There are lots of dudes out there, who aren't very different from every other guy who wears the exact same brand of puffer vest. Gear.com is for outsiders. We cheer the guys who think differently, with unique points of view on what makes for original style, utility, and distinctive features. Outsiders advance the world. Where would we be without outsiders like Brett "Kowboy" Kobernik, who first sawed his snowboard into a splitboard back in '91? Or the Helle family, who pioneered today's merino gear from the barns of their sheep ranch in Montana? We love the designers and tinkerers who are leading a new generation of brands, because those passionate risk-takers inspire us to take a chance, too.