There are lots of "Pata-clone-ia" dudes out there, who aren't very interesting or different from every other guy who wears the same thing. Gear.com is for outsiders. We cheer the guys who think differently, with unique points of view on what makes for original style, utility, and distinctive features. Outsiders advance the world. Where would we be without outsiders like Brett "Kowboy" Kobernik, who first sawed his snowboard into a splitboard back in '91? Or the Helle family, who pioneered today's merino gear from the barns of their sheep ranch in Montana? We love the designers and tinkerers who are leading a new generation of brands, because those passionate risk-takers inspire us to take a chance, too.
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VOORMI, named after an ancient Arctic beast, was developed by a Colorado-based materials expert who created a proprietary way to precision blend wool at the weave step. VOORMI delivers better comfort, feel, and tough odor-resistance that others can't match. Because, you know, laundromats are rare at 10,000 feet.