Tried and true, Sugoi is the top-tier gear for cyclists and athletes who value quality in design and durability. Meaning "incredible" in Japanese, Sugoi relentlessly strives to deliver comfort and confidence for every rider. With a laser focus on creating reliable apparel that makes you feel great, Sugoi continually puts out products that elevate your athletic experiences. Always putting in the work to continually improve, Sugoi models their work processes after the excellence of an athlete's never-ending quest for greatness. Sugoi harnesses the power of top-notch technologies and couples it with award-winning design, fit, and construction to produce the very finest and most innovative of athletic garments. Built on a deep reverence of our planet, Sugoi fabricates items for all of Mother Nature's precious climates.
Sugoi stands apart from the crowd proudly. Pursuing relentless refinement since 1987, Sugoi never settles for anything less than superior. You work incredibly hard, and you deserve apparel that works equally as hard. True performance apparel for true performance athletes, Sugoi boasts products that are purposely and meticulously designed and created for you and the world around you. Made to help you thrive on any outing, the ground-breaking fabrics in Sugoi gear help you overcome any of the obstacles in your way and absolutely flourish on your quest for success. Elite athletes test each Sugoi product in extreme climates, ensuring you get the best of the best so you can give it your all. When it comes to research and development, Sugoi does not tread lightly. These factors are essential and esteemed for making the most innovative and tech-savvy performance apparel for you to enjoy. Sugoi values your individuality as an athlete and knows that the relationship between a rider and a bike is more than cloth-deep. You need padding but not bulk; you need comfort that lasts for miles; you need anti-chafing materials that allow your skin to breathe but keep you dry; you need visibility to stay safe. You also need gear that stands up to the elements, regulates your body temperature, and stretches as you move. You need the best balance of ventilation and moisture management. Sugoi delivers all of these elements, and you need Sugoi.
Impressed by Sugoi's dedication to excellence, Gear.com is excited to offer this incredible product line. When companies share a vision, magic happens. Gear.com and Sugoi are the match of every cyclist's dream. With a vision for a bolder, safer, more adventurous life, Gear.com is thrilled to give you the opportunity to partake in Sugoi's extremely distinguished apparel. Made for performance and comfort, Sugoi and Gear.com are here to help you smash your records and training goals. You can definitely sit with us--we don't leave any rider behind!