So iLL

Jason Momoa, avid rock climber and star of the movie Aquaman, has been a fan of the So iLL team since he was in college. Today, several So iLL pieces carry his name and reflect Jason's own individualistic vibe. But it all started over a decade ago, when two brothers on the porch of a scrappy college house started pouring handmade molds for climbing holds to "forge new paths for indoor climbers." So iLL holds took off in the climbing community for the brand's authenticity and creativity, and today So iLL also builds some of the most loved climbing shoes and clothing styles in the industry. The company's passion for the sport rings through everything, including the colors its comp-style holds they are known for in the bouldering world. So iLL exists to empower, protect and inspire you on the journey … and does so with both high design and responsible production.

Ordinary people do extraordinary things at So iLL, captivating the indoor climbing world with a new and irreverent vision of bouldering and climbing. So iLL's "Take Hold" mantra and life-loving vision go beyond the sport's honorable (but sometimes stuffy) heritage. It brings new faces to the front of the sport, and the sport is better for it. For example, Jason Momoa insisted on an aggressively downturned shoe...in pale pink. So iLL immediately took the challenge, and delivered an extremely advanced shoe for him unlike anyone had seen. We now have completely new types of individuals being introduced to a sport that they previously thought might not be for them.

That risk-taking attitude, to build an advanced and aggressive shoe for both men and women that's in a color no one dared use in climbing before, is emblematic of the new paths of climbing that So iLL so vigorously espouses. So iLL brings new magic to a sport we all love.