It is never too late to start from skratch. After finding that artificial ingredients and loads of sugar saturate many of the pre-packaged sports drinks and bars on the market, Dr. Allen Lim set out to create his own “secret drink mix.” Less sugar, more sodium and no artificial sweeteners, flavors or colors, the “secret drink mix” was simple and clean. With a background as a sport scientist, his “secret drink mix” was built not only for his own training, but also the cyclists he worked with.
Soon, word of the “secret drink mix” spread, making it clear to Dr. Allen that there was a big demand for clean, all-natural drink mixes. Cyclists, climbers and football players alike were eager to get their hands on all-natural food and drink alternatives.
To meet this demand, Allen put together a team of close friends to get his secret out on the market. Developed in Boulder, Colorado, Skratch Labs started with a simple mission - to develop and sell food and drinks, made from real ingredients, that taste great and to solve hydration and nutrition problems for active people. Real fruit, chocolate, nuts and a balance of nutrients fuel your body throughout the day.
Striving to continuously improve, Skratch Labs continuously works to create new products and improve their existing ones. No matter where you find yourself in life, it is never too late to start over and begin fueling your body with the nutrients it needs.