Loki was founded by the mountain-climbing Anderson brothers in Colorado. Dirk and Seth wanted gear that would change with the weather for mountains and everyday adventure. They named Loki for the Nordic shape-changing god of mischief and trickery. Loki gear changes to be warmer with built-in mitts and neck warmers, or cools down with vents; some can even turn into backpacks. All this functionality is achieved while maintaining a "low-key" style and friendly prices.