Sometimes it's the little things that make the biggest difference, and that sentiment certainly rings true when it comes to cycling. Whether you're gearing up for a big competition or simply heading out for a joyride on the road or trail, the minds at Lizard Skins have come up with just what you need to ride in style and comfort while trekking on two wheels.
An innovative manufacturer of accessories for team, cycling and power sports, Lizard Skins continuously seeks to come up with tried-and-true solutions to ensure athletes are able to perform their best. The brand's focus has always been to meet the needs of high-performance, competitive athletes, but it has made a point to not overlook the demands of athletes performing at all levels. A focus on finding solutions to meet the needs of the active have brought about huge strides and an amazing advancement of technologies that have firmly cemented Lizard Skins as a go-to resource for the professional, amateur and weekend warrior.
The brand began making its mark on the cycling industry in 1993, creating accessories geared towards providing both the rider and the bike extra protection where it was most needed. Starting small, Lizard Skins didn't need much more room than the size of a table to house and operate the business. The first inkling of a company idea came from an unlikely source: a college class project. Needing to create a company logo and name, the future co-founder's brother designed the Lizard Skins logo and brand name. The whole idea for the company would follow later, and the concept may not have taken hold at all if owner Brian Fruit and his team hadn't raced to FedEx in order to meet the deadline for sending out its very first advertisement to Mountain Bike Action magazine. After the tiny ad ran, the team was thrilled to begin receiving calls for orders right away, even if they weren't quite ready to take them. That's when they knew they had stumbled upon a bonafide need within the cycling industry.
The brand's most popular offerings have long been handlebar grips and protection to keep both rider and bike from suffering injuries. Having just the right handlebar grip makes a huge difference when it comes to ensuring your hands don't slip when performance and safety mean everything. Not to mention a bit of extra cushion on the bars has the potential to make or break the comfort of a ride. While innovations flowed throughout the years, the biggest Lizard Skins breakthrough came in 2008. This was the year the brand created DSP, or Durasoft Polymer, which quickly became both its flagship product and most innovative grip to date.
If you haven't experienced Lizard Skins' DSP firsthand, we hate to break it to you that accurately describing it just simply isn't possible. The softness and amazing gripping abilities are truly something best appreciated and understood through touching and using it yourself. The product is such a tour-de-force that it has indelibly made an impression in the cycling world that is unlikely to dissipate. DSP technology has led to sponsorships with three pro cycling teams that have raced within all three of the major Grand Tour events. Bringing its technologies to other sports, Lizard Skins found success with bat grips and has been the official Bat Grip Supplier of Major League Baseball.
Today, Lizard Skins offers exceptional accessories for a number of sports outside of cycling, including baseball, softball, hockey, lacrosse, motorsports and even gaming. In fact, it's likely if you have a favorite sport to get your heart pumping, Lizard Skins has just the thing to keep you both comfortable and performing at your peak.
Here at Gear.com, we know how important the right gear is to your adventuring success. Perhaps you're going all-in on a dream bike or just the perfect piece of equipment to get you into the game. These things may be key to getting started, but it's the little details and accessories that truly enhance and personalize your experience. The things that have the ability to make our endeavors better, whether through comfort or more protection, give us life and keep us out exploring for longer. That's why we're proud to offer quality and trusted accessories from Lizard Skins. The brand has long set the standard when it comes to grips and we're always thrilled to have its gear along for the ride.