Style and sustainability are at the heart of everything FW creates.
When you’re so far up the mountain that the only thing you can hear is the sound of your heartbeat and that small voice imploring you to go higher, farther and deeper, FW Apparel is there, ready to assist you as you heed the call. Extreme environments require quality gear built to keep up with you for every journey of the season and every season of the journey. The FW Apparel brand is not just about outfitting you for your favorite jaunts, it’s also about inspiring you and motivating you to forge new paths and create new adventures, boldly and without compromise. It’s one thing to have gear that supports your excursion, and entirely another to have gear that supports your vision. FW Apparel isn’t focused solely on helping you get to the top of the mountain today. Tomorrow’s goals beckon also, begging to be smashed.
The FW Apparel story begins in one of nature’s premier environs for thrill seekers and high elevation enthusiasts, the Swiss Alps. FW Apparel products are designed to meet the demands of the high life. They reflect the dichotomy of their birthplace, being both simple and complex to serve your technical needs as outerwear and stylistic needs as streetwear. FW Apparel is designed by a team of real outdoorsy folk who are intimately familiar with Alpine life. Simply put, this brand isn’t run by bean counters and focus groups. The folks behind FW Apparel make real garments for the real world. Best of all, FW Apparel products are formed at the intersection of progressive design, technology, sustainability and functional minimalism to meet today and tomorrow’s challenges.
At Gear.com, we are passionate about top gear and unique brands that redefine what it is to live above and beyond your goals, your fears and your dreams. The FW Apparel brand offers the type of products that we get super excited about and we know you will too. Your pioneering spirit and embrace of adventure shouldn’t be compromised by subpar gear sourced with so-so materials, outdated design and irresponsible processes. The FW Apparel story is one that we are happy to share with people like you who thrive on new and exciting endeavors.