FW Apparel

Pronounced “forward,” FW is an ultra-technical apparel brand with progressive designs that include jackets, pants, baselayers, accessories and leisurewear. FW draws inspiration from the natural form of the Swiss Alps, where the brand is based.

But the company’s mountain mentality goes beyond product design. It uses less impactful materials (recycled yarn, eco insulation and post-consumer plastic), offers a repair service to keep products out of landfills and is a proud member of 1% For the Planet, donating a percentage of all sales to non-profits with environmental purpose. Your purchase makes a difference.