ENDA

The Enda brand started as a crowdfunding effort to make the first running shoe from Kenya. When it comes to running, few places in the world have a deep tradition in excellence as Kenya. Home to many running champions, Kenya is both the origin and inspiration of Enda products. At Enda, “Run Kenyan” is not just a catchy gimmick. Enda products are both conceived and constructed in Kenya. The company was co-founded by Nava Osembo and Weldon Kennedy who met in 2015 with a shared interest in uplifting Kenya and its legacy of running excellence. Nava is a native Kenyan and Weldon was an avid running enthusiast and activist. Today, Enda is a majority Kenyan-owned business with diverse minority shareholders. This brand is Kenyan-founded, Kenyan-led and committed to the wellness of Kenya. Enda aims to not only be a leader in premium sports gear, but also an ambassador of Kenya to the rest of the world.