To describe Drift in a single word? Innovative. The company’s first product, Drift Boards, was the brainchild of longtime friends (and composite engineers) Dave Rupp and Nick Hansen. Their hybrid invention solved the approach problem that backcountry snowboarders face by combining the glide of cross-country skis with the binding/heel lift of snowshoes and the traction of touring ski skins. No more boot packing. No more lugging heavy equipment up a ridge. Just fast, light travel.
The Drift team continues to be inspired by nature. The company recently introduced another carbon fiber outdoor product to expedite backcountry travel: the Flat Pedal. This griptacular bad boy makes quick work of climbs and reinvents mountain biking. We can’t wait to see what they dream up next!