Sunglasses for surfers came first. Frameless goggles for snowboarders followed. Since the company’s humble beginnings in 1993, Dragon Alliance has gradually diversified its product line and broadened its reach. Its merchandise is now distributed in more than 50 countries. The strategy for success is simple: to support world-class athletes with premium eyewear. Yet no one is treated like a second-class consumer.

Despite having big names like Jamie Lynn, Shane Dorian and Chris Roach on the roster, Dragon Alliance remains connected to the everyday surfer, skier, snowboarder or motocross rider. The company uses rider feedback in their design approach to pioneer new products and make existing products even better. It's this innovation that makes the sunglasses and goggles from Dragon Alliance so appealing. Check out our selection of premium eyewear from this internationally recognized brand here on

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